Fujifilm asked us to do a corporate shoot for them at their Menara Axis, Petaling Jaya Office for the launching of their new product Astalift. Astalift is pretty much a house hold brand name in Japan, and ranks in the same stratospheric market of skin products as SK-II. I have personally used their gel and I can tell you it is really good stuff!
Here is an info blurb from their web site:
“Created by FUJIFILM, ASTALIFT is an award-winning brand that offers carefully-researched skincare and supplement products with proven efficacy.
Not many know that oxidation – the leading cause of freckles and skin ageing â€“ is responsible for colour fading in photographs. FUJIFILM has applied its advanced understanding of the process of anti-oxidation technology to create ASTALIFT’s award-winning anti-ageing products.
What’s more, Collagen “an important structural protein in human skin “ is also the key ingredient for photographic film. FUJIFILM, harnessing its nearly 80 years of collagen research, has effectively channeled this area of expertise to ASTALIFT’s products.
FUJIFILM has also applied its proprietary knowledge of nanotechnology for exposing and colour developing in film to allow high concentrations of ultra-fine skin-nourishing ingredients to be delivered effectively and deeply to targeted levels of the skin, while preserving their efficacy.
FUJIFILM’s strengths in image analysing technologies gleaned from our vast experience in the photographic and medical fields have also been used in skin tone reproduction technology to enhance one’s looks in the cosmetics field.
Inspired by skin cell research. Powered by proprietary nano technology.”
Originally posted 2012-02-22 14:00:33.